Helping people ‘prioritize with purpose’

TULA empowers its clients to have more balance in their life

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So often, people find they just don’t have enough time in a day to accomplish all the tasks on their to-do list.

South Denver residents and best friends Megan Trask and Cody Galloway sought to help with that.

“We know how difficult it is to juggle the demands of life, work and home,” Trask said. “When you add a global pandemic, homeschooling and working from home to already overloaded schedules, the stress is very real.”

Trask and Galloway teamed up to offer a service that would fill a need in the greater community and launched TULA last fall. It is a local, app-based personal assistant service that serves the entire Denver-metro area. TULA offers busy parents, professionals and anyone who needs a little extra assistance with a personal assistant at the touch of a button, states a news release.

“We want to help busy parents and professionals bring some balance back to their lives,” Trask added. “We want people to be able to prioritize with purpose, and we believe that TULA is the starting point.”

Trask and Galloway have known each other for more than two decades. Both are mothers of two children and found that, even pre-pandemic, juggling their family’s needs and their professional lives was sometimes an overwhelming feat.

Trask spent about 20 years as an oil and gas executive, and often found herself “stretched too thin,” she said. As a single mom, she worked long hours and felt she did not have enough time to spend with her children.

Galloway is the co-owner of Collaborative Events, a successful event-planning business.

“The event industry is extremely fast paced. It’s all about the hustle, the long days and weekends and the never-ending to-do lists,” Galloway said. “After COVID hit, for once in 15 years, I was forced to slow down.”

That is when TULA came about.

It was important to Trask and Galloway to make the service easily accessible to anyone who needed it. To hire TULA, potential clients are able to download and use an app, create an account on the TULA website or call TULA directly. It doesn’t even matter if the tasks come in as a picture of a list or scribbled on a napkin, TULA is able to cater to the needs of the client, Trask and Galloway said. TULA also offers price options — clients can purchase a monthly package of hours, which can be further customized to include full-day or recurring tasks, or a la carte hours for one or two errands or tasks.

Once TULA receives the task, one of TULA’s vetted personal assistants is deployed to accomplish it on time to the highest standards. TULA’s assistants pass background checks, have references and are subject to COVID-19 questions pertaining to potential exposure. The assistants are friendly and professional, and have skills that range from chefs to social media experts.

TULA clients can choose from a variety of customizable services — meal planning and prep, including writing a grocery list; re-decorating; gift shopping; help with research for a project; home and business organizing and scheduling, including those for home repairs; and running day-to-day errands such as picking up mail and deliveries at the post office. TULA can do just about any task that someone needs accomplished, Trask and Galloway said. They added that one of the quirkiest errands that TULA was hired for was going to the Department of Motor Vehicles for someone, and one of the most fun was planning a park date for a couple — which needed to be special and memorable amid contending with COVID-19.

Limitations are anything that is not legal and/or unsafe; and TULA does not provide childcare, though is happy to make recommendations for area babysitters or host meetings/interviews between potential childcare providers and the family in need of the service.

“Time is our most valuable currency,” said Sarah Riggs, one of TULA’s clients who is the owner and general manager of Three Cutters salon. “You have a bigger impact when you can focus on what you care most about.”

Riggs started using TULA to help with Three Cutters’ social media, website and overall online presence. There are three Three Cutters salons in Denver — one in West Washington Park, one in Capitol Hill and one in the Sunnyside neighborhood — and for the past six years or so, the salon had someone in-house managing the online presence. However, it was a back-burner priority, Riggs said.

“Hair and skin services are what we do really well,” Riggs said. “Being able to have TULA’s help allows us to focus on our passions.”

Additionally, the COVID-19 pandemic brought on the importance of being digitally relevant, Riggs said. Since TULA has been managing the salon’s social media, Three Cutters has gained more of an online following and virtual engagement; people are booking their appointments online more frequently, compared to before when they would book by phone or in-person; and there is more opportunity to showcase the salon’s service providers’ expertise, Riggs said.

“It’s been fantastic,” Riggs said of working with TULA. “I can be as involved or not involved as I want, and I always get a great end result.”

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